TikTok Algorithms and Ranking Factors

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TikTok Ranking Factors: What Do You Need to Get Featured?
One of the most important questions about how the TikTok algorithm works is how to get recommended. We have great news: you don’t have to have thousands of followers to create popular content and get recommended. Both a million-follower blogger and a newly created account of a little-known brand can get a large number of coverage. Thus, the number of followers is not a ranking factor in the TikTok algorithm.

The main secret of jiangsu cell phone number list success lies in creating a quality video and its proper optimization. We recommend that you familiarize yourself with the ranking factors that we will tell you about below in order to increase the chances of your video to fly into the recommendations!

Hashtags
You've probably noticed that popular TikTok videos are always accompanied by a number of hashtags. So, these little helpers will help make the content more visible to a wider audience, and also guide new users about the content of the video.

Unfortunately, there is no universal secret hashtag that will instantly open the door to recommendations. Using a relevantpopular hashtagwill increase your visibility. To find out what hashtags are trending right now, go to the Discover tab and check out the list.



On this page, you can see how many views a particular hashtag has received. Then it's a simple matter: use the hashtag, monitor video metrics, and experiment. This will help you find successful hashtags to make your videos popular.

Of course, you should only use hashtags that relate to your content, brand values, and audience interests. If you add a canvas of irrelevant hashtags to your video, this can lead to negative consequences: dissatisfaction of the audience, a large amount of irrelevant activity, decreased visibility on the platform.

Trending audio tracks
Another important factor to increase the visibility of your content is to use the right audio to accompany your video.

By using trending sounds and adapting them to the specifics of your account, you can attract a larger audience and increase your reach. However, how do you find audio that will make your video successful?

There are several ways to find popular music. The first is to monitor your own recommendations: analyze which songs and sounds are most common. If you don’t have time to do the research, you can use the following methods:

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In the TikTok video editor, go to the Sounds tab and check out the most popular audios at the moment.
Go to your account analytics, select the Followers tab, and see the sounds your audience listens to the most. Important note: Analytics is only available for TikTok Pro accounts.
TikTok Algorithms and Ranking Factors

Video captions
Video captions should be short, to the point, easy to read, and relevant to the content of the video. Remember that TikTok is designed for fast scrolling on mobile devices, so adding long reads and philosophical musings to your videos is not the best idea.

To achieve the best engagement, your video caption should contain relevant hashtags. Also, encourage your audience to interact with the content: ask questions, use calls to action, ask for users' opinions on a particular issue.

TikTok Algorithms and Ranking Factors

We also recommend using subtitles directly in the video: this way, readers will be able to enjoy your content even without sound!

TikTok Algorithms and Ranking Factors

Posting time
It is no secret that one of the easiest ways to make sure your video is seen by as many users as possible is to publish it on time. As they say, miracles always happen at the right time and in the right place. So, a well-chosentime for postingPosting videos during times when your audience is most active will help increase engagement and activity.

The best way to determine when your audience is most active is to access analytics through a TikTok Pro account. TikTok analytics aren’t as deep as Instagram Insights, but you can still access a lot of useful information about your audience and user activity.

Go to the Analytics page and find the Subscribers tab. Here you can see the distribution of your audience by country, as well as their peak activity hours.

Note that, unlike Instagram, posting frequency is also important for TikTok. So, the best option is to publish content at least once a day.

Location
The videos that appear on the For You page are often location-specific. For example, if you are based in Ukraine, it will be quite difficult for you to reach an American audience. This logic applies mainly to newly created accounts: once you start interacting with the content, the location factor becomes less important.

If you're using TikTok for local promotion, then it's worth taking advantage of the opportunity to reach a local audience. You just need to tailor your content to the needs of a specific audience segment to increase your chances of getting featured.

Challenges
If you want to get recommended and be on the same page with your followers, then be sure to follow challenges and use them to your advantage. Just remember the trends with “Easter and sausage”, pink Barbie madness and other hits. If the trending challenges do not match your strategy or brand values, then why not come up with something of your own?

A TikTok challenge is an expression of imagination and creativity, which can be anything: a dance, a funny phrase, a cool sound. If your challenge starts to attract attention, it can significantly increase the level of recognition of the TikTok account, which will attract the attention of the algorithm.

TikTok Algorithms and Ranking Factors