What does a marketing agency do?

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Marketing Agency
You've probably been influenced by an advertisement at some point in your life, there's no point denying it. Whether it's to buy something you need or something you don't need at all, marketing agencies work to connect brands and companies to their consumers and, often, create a desire to buy in them.

In this article we will explain in more depth what a marketing agency does, continue reading and find out.

What is a marketing agency?
First of all, let's briefly talk about what a dominican republic number dataset agency is , so you can better understand what it does.

A marketing agency is nothing more than a company that aims to improve the performance of a brand or another company, that is, through well-defined strategies and techniques, it delivers the company to a larger audience and/or brings the audience to the company.

Marketing agencies are usually divided into two main areas: online and offline. Find out more below!

What does an offline marketing agency do?
First of all, it is worth remembering that in the past, marketing was all done “offline”. What does this mean? It was done outside the internet, after all, access was non-existent or very restricted. It was limited to billboards, flyers, pamphlets, television commercials, magazine advertising, among other strategies.

Today it is still possible to find agencies that only work offline, however, they are scarcer, since the internet has taken over our daily lives, being present in 84% of Brazilian homes , let alone on smartphones!


What does an online marketing agency do?
An online marketing agency is commonly referred to as a digital marketing agency . This type of agency focuses on improving the online presence and reach of the brands and companies it serves. In addition, digital marketing is measurable, which allows you to focus on the performance of your actions.