The Role of Peer-to-Peer Networking in Strengthening B2B Lead Relationships

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Busy entrepreneurs love the idea of getting in shape but hate that they can never find time to exercise.
While these messages intentionally avoid referring to the features and functions of the solutions they represent, their purpose is to capture the imagination and interest of the buyer by invoking the specter of the problem and flood emotions that come with them. The secondary and sometimes counterintuitive benefit of this approach is that if your customers don’t see these enemies as being relevant to them, they’ll disengage. In other words, you’ll lose faster which is actually a good thing!

The problem is, sometimes your customer gambling data singapore won’t always be aware of who or what their enemies are. Or who and what they should be.

That’s where sales and marketing teams can create a distinct messaging advantage by leading with those hidden enemies.

Revealing Hidden Enemies
I was reminded of this powerful approach when I saw a commercial for a new type of hazelnut spread. Now, just for a moment, close your eyes and picture what a jar of hazelnut spread looks like. Chances are you pictured this: