By taking this approach, I’m applying a successful passive/aggressive strategy. I’m able to send 3 to 5 emails and make 3 calls without annoying the prospect…which isn’t easy.
Here are a few suggestion to increase your email cold calling success rate using this approach:
If I don’t reach them, I leave a voice mail gambling data netherland and send an email stating, “I guess this didn’t turn out to be a good time. Let’s try again for Wednesday at 3pm.”
On the morning of my proposed meeting I’ll send an email stating, “As per my message, I’ll be calling you today at…I hope that we’re able to connect. Please let me know if that time doesn’t work.”
I’ll continue this for 3x per prospect, then back away. After the 3rd attempt, I usually say, “I guess this time frame is way too busy for us to connect. I’ll try again in the future. In the meantime, feel free to contact me…”
I then move on to someone else in the company after the 3x.
I try to splice the attempts with value. Before the scheduled call attempt, I may forward them an article stating, “This company looks like they are going through the same thing as you…check out their approach”. Or on a VM, stating, “By the way, B2B magazine has a whole section this month of the financial services vertical and I know that’s a big focus for you guys.”
I love the simple elegance of Daniel’s approach. The moment I read/heard it from a customer’s perspective, I knew it was much more effective.Why is it ok to prospect?
Prospecting objections. You’re going to get them – even when you’ve got empathy packed into relevant offerings, stories, and solutions.
The Psychology of Online Buyers: What Makes Them Click?
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