No matter how many deals you’ve closed or how many years you’ve been in the industry, there’s always the next level if you’re willing to take it. Ron wanted to know how to get CEOs to actually answer his calls (or at least respond). He ran a recruiting firm and was finding that his calls to executives were often going unanswered, which drove him crazy.
He wondered if there was a better way to break through all the noise—or if he just had to work harder at making more calls.
In this episode of the Ask Jeb podcast, I provide Ron with specific strategies for connecting with hard-to-reach prospects like CEOs.
Why selling is harder than ever
Let’s face it: Sales is hard, and it’s not getting any easier.
With the proliferation of AI-driven messaging and automated outreach, our prospects (especially executives) are ignoring us more than ever before. We call this phenomenon “The Great Ignorance.”
If you can’t stand out from the flood of spam, you’ll be drowned out.
Ron's question -- "Do I just need to make a few more calls, or is there a better way?" -- is a dilemma many of us face.
The short answer?
It's both. You do need volume, but you also have to be differentiated. If morocco telegram data you're just another voice in the crowd, you'll be ignored no matter how many times you call.
One key point I shared with Ron is the power of multithreading.
This means reaching out to multiple people in the organization, not just the CEO. While the CEO may be the ultimate decision maker, other stakeholders, such as the COO or HR director, may be easier to reach. These people can also provide you with valuable information about hiring needs, budget constraints, or timelines.
Multi-thread (Don’t just call the CEO)
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