How to Build a Community of Brand Advocates

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As a result, "this mass individualism generates millions of micro-movements and defuses the profession of guide." Add to that "the sad phenomenon of individualism without identity that we often observe." That is to say, anonymity on social networks .

But be careful, he reminds us, " individualism is always, by definition, a posture against: it is the sediment of a rebellion."

Rebellion that can also come from new communities, or gambling data nigeria even digital gangs, that form around the controversies of the day to play together against virtual "enemies". The Game is undoubtedly also sometimes a multi-player game where to succeed you have to form an alliance, like in Fortnite.

In economics, it is the rediscovery of EVERYTHING

With digital, "ALL becomes a sensible measure, a normal quantity and a reasonable playing field, or even the only field on which the game is worth playing ," according to Baricco .

Explanation : Amazon can get you ALL the books in the world, Google archives and indexes ALL the web, Spotify offers you ALL the music, etc. And above all, " you don't pay to have a song, you pay to have access to all the music in the world ". " Everything becomes a commodity. " Before, it was very hypothetical.