MQL and SQL: What They Are and How to Classify Your Leads in 2025

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Gustavo Luby
/ Lead Generation / MQL and SQL: What They Are and How to Classify Your Leads in 2025
Summary [ Hide ]

1 What is the difference between MQL and SQL?
2 How do you know if it is really MQL or SQL?
3 What is a SAL in sales?
4 Why is qualifying a lead important?
5 Benefits of Generating Qualified Leads
6 How to classify MQLs and SQLs in your campaign?
7 10 tips to improve the quality of your MQLs
8 How to automatically increase the qualification of your leads
Updated on 01/08/2025

MQL? SQL? If you are structuring or rethinking uruguay number dataset lead generation strategy , you must have come across these acronyms at some point, right?

This type of classification is used to identify the stage at which the lead is in the sales funnel, in relation to their qualification for purchase.

In today's post, we'll explain what each of these terms means, what their role is within the sales funnel, and how to classify them for complete marketing and sales planning.

What you will explore in this article:

MQL and SQL are different stages of leads within the sales funnel and are related to the consumer's purchasing maturity.
MQL is an acronym for Marketing Qualified Lead , that is, a marketing qualified lead, one that has already received educational materials and is aware of the problem, but is not yet thinking about brand options.
SQL is the acronym for Sales Qualified Lead , that is, a qualified sales lead, who has already chosen a solution and is close to closing the purchase.
To identify whether a lead is MQL or SQL, it is necessary to design the personas' purchasing journey and understand how they deal with the acquisition process.
MQL and SQL classification is important to define the appropriate approach for each stage of the buying journey and for complete marketing and sales planning.
Let's go?

What is the difference between MQL and SQL?
What is the difference between MQL and SQL?
MQL and SQL are different stages of leads within the sales funnel and are related to the purchasing maturity of that consumer.

A sales conversion that becomes a lead is nurtured and qualified by the marketing strategy until it is ready to be passed on to the sales strategy.

So the difference between MQL and SQL is the skill level and SQL is an evolution of MQL.

In practical terms, understanding the type of qualification of each lead is important to define the approach that will be taken with them, so that it is ideal for the moment they are in the purchasing journey.