Real Estate Lead Generation: 9 Statistics for 2024

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1 What is the 2024 Lead Generation Outlook?
2 What are we considering as the Real Estate segment?
3 Quick Glossary of Digital Marketing Terms
4 9 Real Estate Lead Generation Statistics for 2024
5 Follow all the data in the Panorama of Lead Generation in Brazil 2024
Do you know all the facts about real estate lead generation?

Probably not In fact, I do n't think anyone should know about it, and they don't even need to. Everything changes year after year, so the best thing to do is to always look for new opportunities to update yourself.

Keeping a close eye on the market is the hallmark of good brokers and the best real estate agencies . Even more so is the digital market, which, as we will see throughout this text, brings great opportunities for the sector.

If it's not clear yet, today's text is about generating real afghanistan number dataset leads, specifically the most relevant data for 2024.

This text is a fragment of our most complete study, the Panorama of Lead Generation 2024. Here, we bring very important information about the real estate segment, such as the average conversion rate, lead generation, visitor profile, etc.

In the complete study, you can see the data from all segments. And at the end of the text, there are links to all the other segments that we have already published here on the blog.

Ready to get started?


What is the 2024 Lead Generation Outlook?
Panorama is an annual report that analyzes the lead generation scenario throughout Brazil .

The 2024 edition, in addition to new types of analysis, had the participation of RockContent, V4 Company and HubSpot in our launch.

In the study you have access to:

Overall and market segment conversion rates – with data visualization on top, mid and bottom performers;
Channels with better conversion;
Data on desktop vs mobile;
Volume of monthly accesses by channel and device;
Age and region of users;
Digital Maturity Index by segment.
Oh, and just to point out something important about this study: we only consider qualified leads as a conversion rate! A qualified lead is someone who has shown interest in your products and services and is more likely to become a customer.

What are we considering as the Real Estate segment?
First of all, we need to talk about what the Brazilian real estate segment is.

The real estate segment we consider deals with all companies that work with buying, selling and renting properties.

In this we are considering both already established real estate agencies, with offices and several employees, as well as independent brokers.

This is one of the most interesting sectors to analyze, and also one of the ones that presents the greatest challenges. Leads are usually approached quickly and accurately, and their journey through the sales funnel is quite fast.

Knowing these statistics is important for this reason. You need to have a deep understanding of your lead’s behavior and, based on this, develop accurate strategies to sell more and expand your customer base.

Throughout the text, I will use some very specific digital marketing terms . But don't worry: on all occasions, I will include links that go into more depth on the subject, and the next topic is a mini-glossary with the most important terms in the text.

Just look:

Quick glossary of digital marketing terms
When we talk about data, what matters more than what it is is what it means.

And we can only interpret data if we know its full context. In the case of this analysis, understanding more about real estate lead generation is the same as understanding more about digital marketing.

Therefore, before you start interpreting the data, it is worth knowing a little more about the terms we will use throughout the text.

If you have any questions while reading, access the explanatory link or return to the page here for the glossary, ok?

Check out the definitions of some specific terms about real estate lead generation:

Conversion: any action that a user takes that takes them further down the marketing funnel. For this study, we considered conversions of visitors into leads, especially at the bottom of the funnel;
Conversion rate: unit determined by the ratio between the total number of conversions and the number of visitors/leads/opportunities. See the link for more details;
Lead: any person who has shared their contact details with a company and allowed them to send them commercial communications or approaches in general (content, newsletter, etc.);
Paid Media: digital advertising modality, such as Google Ads and Social Ads ;
Organic Traffic: number of people who reach your website through strategies that prioritize content produced in non-paid media (blog, podcast, YouTube, etc.);
Mobile and Desktop: Mobile refers to smartphones, and Desktop refers to computers;
Digital Maturity: index created by Leadster in Panorama, which seeks to analyze the number of leads generated organically, the use of paid media and the adoption of CRM software.