To drive Amazon Prime membership, Amazon has laye telegram user database red additional benefits. In 2019, the list of benefits extends well beyond shipping.
You can see the full list of Prime Membership benefits here, but below is a quick sampling.
Free Prime Video Subscription: Unlimited streaming and access to movies and T.V. series.
Various Discounts: Spanning premium streaming services such as HBO or Starz to Whole Foods Supermarket discounts.
Free Prime Music Subscription: Free access and streaming to a library of the 2 million most popular songs.
Prime Wardrobe: Allows you to try on items you buy online before committing to purchase.
And on and on and on.
Amazon piles benefits onto Prime Membership because data unification is fundamental to a successful omnichannel strategy. It underpins Amazon's ability to understand customer preferences, fuels their vaunted recommendations, and creates a seamless experience across devices.
Simply look at the first screen you are presented on Amazon's mobile app. The first action is to sign in, authenticate who you are, and continue to enrich your customer profile on Amazon.
Your store probably already supports some form of account creation. The challenge is that for most stores, accounts are viewed as an annoyance.
In fact, account creation is cited as the second most reason for cart abandonment.
Consider how you can create incentives for your customer base to create and actively use their accounts. You can copy Amazon's playbook directly by focusing on convenience, shipping, or direct benefits such as Prime Video.
Additionally, you should use technology such as Barilliance to automatically track and unify customer data across devices. Features like our Triggered Email Booster ensures you are capturing data even if they don't sign in.