Competition spying – should you be afraid of it?
Do you know what most prevents companies from effectively implementing marketing? What prevents them from scaling their operations and improving both marketing and sales in their organization? The answer is: fear of competition! Should we really be afraid of it? Or maybe being spied on by it isn't a bad thing at all? Let's find out!
This question worries many entrepreneurs:
If you follow me on social media, consult with me, or follow my agency, you know I have an obsession with using content in marketing and sales – both B2B and B2C.
Why?
Because you can give beautiful and clever labels, content marketing, inbound marketing, america rcs data use fancy words. Here creating a case study, there something else. However, at the end of the day the task of the marketer and partly the seller is different.
What?
It should provide content or supporting materials that will answer customers' main questions, doubts and objections, help to combat them, dispel them, close them, divert attention from them and encourage them to start or complete the sales process.
Only that much and that much. What seems simple in theory, in practice of course encounters a lot of implementation problems and several psychological barriers. One of such blocks is the fear of whether competitive marketers will see our actions.
What if the competition sees what we do?
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