Why Are You Passionate About What You Sell?

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I asked him why he was passionate about selling insurance, and he said he likes to help people. I told him it needs to get deeper than that. Between a person that earns $50k a year versus somebody that earns $250k, which one do you care about helping most? He said he would pick the person who makes $250k because he can sell them more stuff.

I told him that’s not really where we want to go with this. What albania telegram data about a guy that hustles to get into a Harvard degree and got into a C-level executive role where he makes $250k, versus someone that started their own business out of nothing, hired on a bunch of people, and now they make $250k. Which one of those do you care about helping most?

And he said, “Obviously the small business owner. I just feel like they deserve more help because my grandfather got a business, owned a farm, and hired all these people. Then he got sick and ended up having to sell it. I just watched him wither away and die for 10 years in front of the TV in this little apartment, because that’s what he could afford.”

Story Matters
So I said, “Here’s what I want you to think about instead of going in and introducing yourself as an insurance salesperson. Why not introduce yourself as the ‘hustle lifeguard’? When people ask what that is, you then talk about your passion and mission, helping the hustlers of this world, the people who create something out of nothing. You’ll find that people will gravitate to you.”

What was funny is that the small business owners that heard that, they’re like, “I need that. You’re right. I’m not prioritizing, I don’t want to end up like your grandfather.” But people who aren’t small business owners almost never seem passionate about what they do, so they hear his story and they want to extend his passion into what they do. They’re like, “I’m not in a small business, but could I work with you too?”

It transformed everything. He went from an employee to starting his own business, and his business exploded.