How would you feel in such a situation?

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Any of these people may become irritated if they see that they have added some products at full price and then go to Facebook or Instagram and are immediately attacked with a remarketing ad in which we offer them a discount coupon for returning to the cart.



There are companies that have mastered this tactic to such “perfection” that the remarketing ad is displayed almost seconds after the user leaves the site and opens their social media. And yet they could have abandoned the cart only because they switched tabs because someone wrote to them.

Unfortunately, such practices kill sales. Even if the consumer comes back and completes the transaction, they will do so at a lower price, using a discount coupon. Our margin will therefore drop by several percent.

Or, just as likely, we will involuntarily accustom customers to always waiting for discount belarus rcs data coupons. Because if there is such an opportunity, why not take advantage of it?

So not only will we ruin a one-time purchase, but we will teach recipients that this is our modus operandi and will work the same way with us the next time they make a purchase.

And finally, the third scenario:

3) The customer may feel cheated.

Imagine! You're going through the purchasing process, and all you had to do was leave the site and you'd get the same product at a lower price! It's unfair.

As you can see, there are several scenarios in which the policy of starting remarketing immediately after leaving the page or switching tab is not the right choice.