What do these platforms have that get this attention from millennials and Gen email list providers in franceZ audiences? What does this generation want? That’s what Twitch, one of the world’s largest streaming platforms, answered in a recent survey, the Generation Twitch: Leading Cultural Change – Advertising in an Emerging World report. Spoiler: it’s all about true experiences and authenticity. I’ll go deep into the findings below. How is Twitch changing the game? Twitch is not as mainstream as other platforms like TikTok and Instagram but it’s growing a lot among Millennials and Generation Z, playing an important role, especially among gamers, with its streaming features.
But not just that. We can see creative content of all sorts there, including music and personal video streams. Owned by Amazon, Twitch has 33 million users in the US alone and reached 5.64 billion hours of video watched in Q2 worldwide, more than twice the time spent on YouTube Gaming Live and Facebook Gaming combined, according to Statista. What is Generation Twitch? In the Twitch report, they introduce “Generation Twitch”, made up of an audience that spans Millennials, Generation Z, and even the current generation: Generation Alpha.