You should always record everything that happens between you and your clients. Having records on hand, you will see where you made a mistake, where you did something really right, what needs to be corrected, why the deal fell through, etc. Without statistics, you will not understand what gave an increase in conversion, and whether there was an increase at all. It is especially important to keep statistics when launching context. This then helps marketers to distribute the advertising budget as efficiently as possible.
Mistake two: unwillingness to use CRM
Small business owners often store all their sales numbers (south korean tv series) data in Excel tables, but CRM offers much more. Such programs are simply irreplaceable for business. They greatly simplify working with data and are constantly updated. Here you can find documentation, sales funnel information, status of emails sent, lead generation, chats, IP telephony and much more.
Mistake three: a site without SEO optimization
An SEO-optimized website becomes a reliable link between the user and your business. Such a resource will certainly appear at the top of search results. Plus, all its functionality works “like clockwork”, without any failures or glitches, which allows the client to easily and quickly navigate through the pages. And if you prefer to search for clients and interact with them through the website, then SEO optimization is simply vital for you.
Mistake number four: poorly trained sales managers
Digital service methods are, of course, necessary and bring their fruits. But if your business involves personal interaction with customers, then you cannot do without qualified salespeople. A good manager should be a good psychologist to quickly understand what problem (obvious or even hidden) the client came with.
And here you also need a confident seller who can answer any questions, help with the choice, push you towards a purchase decision, otherwise there will be very few completed transactions.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently asked questions about where to find clients
To sum up, it is worth emphasizing that in order to successfully find clients, it is important not only to understand marketing and use modern technologies.
Where should you not look for sales clients?
On freelance exchanges (like "freelas.ru" and others). It would seem that there are thousands of requests here and of the most varied kind (on website creation, CRM implementation, etc.). But the thing is that there is also huge competition: there are many performers, and the quality of requests is quite low. Here, most often, they try to choose not the best, but the cheapest masters. That is, there are very few consumers with a normal budget.
How do you know that it’s better not to deal with a particular client?
Not every potential client turns into a real one. There are certain signs that indicate that this is exactly what will happen:
a dubious offer to pay for goods or services by barter;
agreement to a standard transaction, but a desire to conduct it on VIP terms;
it is assumed that you are buying a very inexpensive product, but a whole bunch of questions arise;
late payment due to the slowness of the accounting department (at least, that is what they refer to);
No one answers the contacts left (or rarely), or they are completely inactive.
How to find clients through the website, what to pay attention to?
The fact that a person has visited a website does not mean that he will buy. He needs to think it over carefully, doubts and questions arise along the way (about the product range, delivery conditions, availability of a guarantee, payment methods). Automation of technical support and a call center moves a potential client along the funnel very well. The chatbot responds to requests in seconds, fills out order forms, makes a request for an operator to call.
Here you also need to not be afraid and be able to take risks, have an analytical mind, and draw the right logical conclusions in a given situation.