Artur: These are aspects that are often not considered.

[sumaiyakhatun26]

When talking to customers, we often come to the conclusion that advertising is only one part of the equation, responsible for the final result. Very often, even the most attractive traffic brought to the website can be affected by simple maintenance issues. I really liked your example of how the shipping cost is displayed. As a joke, I can tell you the story of a client, also from the furniture industry. The thing about his store was that when you added products to the cart, the shipping cost was multiplied. So, although it was visible earlier, at the delivery level, due to a programming error, it was displayed completely differently - two or three times higher. And when a customer wanted to order a simple pouffe, the cost of the purchase was almost the same as when you sent an entire large piece of furniture to you. And indeed, everyone abandoned these carts. So it is important to analyze this data well. It is fantastic that you were able to check whether these abandoned carts really exist. This example shows how important proper optimization is, taking care of the entire purchasing process from the moment the product card is displayed, to the presentation of information in this area. And who is the author of the product descriptions on the website?

Krystyna: I received most of the descriptions from furniture manufacturers. For many years, these descriptions were copied either from the manufacturers' websites, or the manufacturers had their own product japan rcs data descriptions for distributors. So they were original, created by the manufacturers. However, during my business, I learned about things like positioning and, what is important, that these descriptions are original and not repeated anywhere else on the web. For some time now, I have been working with a company that creates internet content and I order pools of descriptions from them. When we start working with a new manufacturer, new products appear, before we add them to the website, we order descriptions for these products, to avoid repeating content. We also replace all the old products on an ongoing basis, so that they also have original descriptions.

Artur: Have you perhaps noticed any regularity in the fact that products whose descriptions have been changed suddenly start selling better or fewer questions arise that were previously asked?