Principles of building customer loyalty

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Let's look at each principle in more detail:

Think over the idea
To create a successful business based on your true values, answer these questions:

What is important to me and what do I enjoy doing?

What am I really good at?

What are people willing to pay for?

A successful business will be where the business opportunity seekers email list answers to these questions intersect. If what you love doing is what you do best, and people are willing to pay for it, you have a great opportunity to create a brand that people love.

Example of the wrong approach: Opening a coffee shop requires careful planning and creative ideas. To stand out from the competition, you need to offer customers something unique.

Let's say it could be an interesting promotion, theme nights with live music or discounts on certain dishes. An important aspect is the quality of the product and the level of service. Before launching a project, you should analyze the market and study the needs of customers.

An example of the right approach: We open a new coffee shop based on our values ​​and preferences. The goal is to offer customers high-quality coffee. This gives rise to many interesting ideas for business development.

We can create a community of coffee lovers in our area, organize meetings and tastings. Another idea is to unite producers of the drink who share our desire for high-quality roasting of beans. Finally, searching for rare varieties of coffee that are not available in other places in the city will attract new visitors.

There can be many more ideas for development if, in addition to the desire to earn good money (which, of course, should also be present), you fill the business with your values. The work will become much more exciting. Let's take, for example, the Pedigree company. At first, the managers saw the business like this: "We sell pet food, and that's it."

Then they changed their value base and realized that they wanted to not just sell food, but take care of pets. Then they realized that they could open not only pet stores, but also veterinary clinics. The change in values ​​allowed them to move to a new level of thinking and, accordingly, product development.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Study consumers
To be successful in business, it is necessary that the company's values ​​coincide with the priorities of your loyal customers. It is important to understand that your personal preferences and beliefs may differ from the views of potential buyers. In addition, the world around us is changing, and what was important to people yesterday may no longer be relevant today. Therefore, it is necessary to monitor trends and adapt to changing market conditions.

A classic example is Kodak, which had a significant share of the photographic film market but missed the digital camera trend. Similarly, Blackberry underestimated the arrival of the iPhone and failed to take into account the new user needs for large touch screens while maintaining high levels of security and privacy.

Since the pandemic, many people have placed greater importance on convenience and ease of service. This explains why self-checkouts are increasingly appearing in stores. In addition to saving on staff, they offer customers the opportunity to make purchases quickly and easily without having to stand in line and communicate with cashiers.