Values-goals are terminal

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This group reflects the company's aspirations in its work. They can be used to formulate a mission. Thus, the value-goal of the company "Petrovich", which sells goods for repair and home, can be customer orientation and its needs. The company's mission is based on this value - "We build life".

Values-means are instrumental
They reflect the basic behavioral principles, as well as the way of thinking of employees, in particular the ways of gaining knowledge and helping clients. If the value goal of the company buy weight loss leads is to make the dream house available to everyone, then employees will help to realize it through constant training in the intricacies of repair. Only in this situation will they be able to pass on their knowledge to clients for consultations on the choice of goods, thereby helping to create the dream house.

Values-means are instrumental

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A company also has external and internal values ​​- an enterprise can choose a different combination of principles to communicate to both employees and clients.

For example, an organization may name teamwork as its top value for consumers, but its corporate culture will welcome independent goal achievement. Such contradictions can cause problems.

If a specialist is unable to resolve a client's issue independently, internal corporate values ​​may act as a barrier to seeking help from colleagues. As a result, the problem is not resolved in a timely manner, and the responsibility to the consumer falls on the entire team.

Case: VT-metall
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4 Basic Values ​​of Any Company
Every company has its own unique set of organizational values. Most often, they are represented by the following groups:

Attitude towards company employees
These are principles that describe the foundations of teamwork, as well as personal relationships between employees. This is a support represented by mutual assistance, support, care or openness.

Building relationships with clients
This category includes a number of corporate values ​​that describe interaction with clients and partners, as well as their importance for the entire company. The category of social values ​​includes cooperation, customer focus, and responsiveness.

The degree of expertise of the company as a competitive advantage
This category reflects a number of key differences between the company and other businesses on the market, as well as central operating principles. For example, the speed of work, its quality and innovation, as well as responsibility.

Ethical Values ​​Group
This category reflects the company's social responsibility. These are universal human values, such as concern for the environment or safety.

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10 Requirements for Company Values
When implementing values, companies must take into account the following requirements:

A reflection of true beliefs and purpose, not just pretty words.

Emphasizing the unique features of the company and its characteristics.

Motivating the team to achieve better results.

Alignment of business strategy and mission with the entire company, which can be applied to any aspect of the business.

Understandable for every employee.

Encouraging continuous development, maintaining the desire for growth and innovation.

Maintaining high standards of behavior and making a positive impact on society and the world around us.

Long-term relevance and the ability to adapt to changing business conditions and external factors.

Creating an inclusive environment in which every person feels respected and accepted.

A focus on achieving the company's goals and mission, the starting point for every decision and action.

To do this, it is necessary to develop unique principles of the organization's work that correspond to its mission, culture, business strategy, and overall philosophy. They should act as a guide for the actions of staff, managers, and the entire company.