10_How to check if Facebook pixel is working

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How do you know that your ads are profitable? Do you have more fans? Are more people visiting your page? Facebook Pixel allows you to configure features such as custom conversions and standard events that will show the real effects of your campaigns. Purchases, registrations, use of the contact form, newsletter subscriptions. You name it.

When you set up a campaign for a specific audience, you don't actually want all of its members to see the ad. You want those Internet users who convert to see it. Facebook lets you do that. You just have to tell it what action you want to optimize the campaign for. For that, you need Facebook pixel.


If you see Pixel events triggered, everything is fine! If you don't see events reported, try setting them up again.

Testing Facebook Pixel Events: Facebook Pixel Helper Plugin
The second method for testing Facebook Pixel events is to install the Facebook Pixel Helper plugin in Chrome. You may come across similar apps for Firefox, but they are not supported by Facebook.

The installation itself is simple and takes a moment. Click "Add to Chrome" and then accept the messages in the search window.

8_How to check if Facebook pixel is working

Now you can check if your Pixel is installed correctly. If the plugin icon in the top bar is gray and when clicked it says no code, you need to check if the installation is correct.

fb pixel test screen 9

What you want to see is a blue icon with an appropriate message when you click on it.



How to test events with the plugin? Go to your page and perform the action you malaysia rcs data set as an event. Then click the Pixel Helper icon to check the details.

11_How to check if Facebook pixel is working

You want to see a check mark in a green box for the event you're testing. If the event isn't listed at all, it's probably not configured correctly.

Which tool to trust more – a plugin or Event Testing in the Event Manager? It is definitely better to rely on an advanced tool than a simple Chrome add-on.

So now you know how to check if the Facebook pixel is working. As you can see, it's not difficult. Especially if you did the installation and set up the events correctly. I hope you never see any error messages!