We signed an exclusive contract with these channels for six months, publishing twice a week. Publications were distributed evenly across the days: for example, on indonesia email list Tuesday we appeared in the channels “Trukha Ukraine” and “Good evening, we are from”, and on Wednesday – “Trukha Regions” and “Good evening, we are from Ukraine”. This approach allowed us to reach the maximum audience, taking into account the possible overlap of users between the channels. It also provided double contact with users over two days, which contributed to making a purchase decision.
Our reach in two releases (Tuesday and Wednesday) reached 6.5 million people . I calculated these figures personally, summing up the data of each publication in Telegram channels. We had the opportunity to place direct links to the product or catalog for quick purchase, which allowed us to effectively land the target audience on the desired resource.
The cost of 1000 contacts (CPM) was 56.8 UAH, which means that one person cost only 6 kopecks. Then it all depends on how you work with this audience and transfer it from low CPM to CPA (Cost Per Action), that is, how many people from this audience will take active actions, such as buying or subscribing.