Negativity in search engine results for brand or owner queries

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We create a reaction map for clients. We group the main questions that users may have and write scripts for eco-friendly responses. The screenshot shows an example of such a map for an online clothing store.



You can go further and turn negativity into a newsworthy event. That is, make amends for your guilt in such a way that the user will be ready to talk about it in the media or on YouTube.

Users usually don’t go beyond the first search page, so we focus on the clinical nurse specialist email database first ten lines of results – they are what form the company’s image in the eyes of the client.

We divide all sites into two groups:

Those that can be controlled - review sites, forums, social networks. Anything where you can work through the negative and fix the situation.

Those that cannot be controlled . These include, for example, news sites or resources of other companies.

How to work with the first group of sites, I told above. With the second - there are several ways:

SEO - pushing negativity to the second page of search results or even further.

SEO promotion of pages where the brand is presented in a favorable light.

Creation and promotion of pages with positive information about the brand.

The last is work at the intersection of SEO and media. You can come up with an informational reason about a brand that will be interesting to the media, make a campaign on YouTube or create expert content for some authoritative resource.

It is important to work with sites that have strong domains. They are better ranked by search engines, which means it is easier to promote them to the top of the search results.

If there are no problems
Reputation marketing is necessary for absolutely all brands, even when everything seems to be fine. If a company has a high rating on review sites and there is no negativity in search results, we recommend launching monitoring and a media campaign - that is, creating as many positive news items as possible. This will be the very foundation that will prevent the house of cards of reputation from collapsing in the event of negativity.