Differences between Inbound and Outbound Marketing

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In order to understand Inbound, you must also understand Outbound, a strategy that follows very different principles.

Outbound refers to traditional marketing fishing and forestry email list that uses interruption to communicate with an audience.

It is the message you find in the middle of magazines , the commercial on television and even a loose advertisement in the middle of your favorite blog, etc.

You didn't necessarily ask to see these ads, and many times they weren't even created for you, but they are demanding your attention.

This form of advertising was effective at one time. Today, Outbound Marketing is not a good option. Consumers are more selective and do not accept interruptions.

What this new consumer wants is quality content without interruptions and without being forced to take action. The one who makes the purchasing decision is him. His demand is for brands that are more open to dialogue and respect.

Now you can record a TV show and skip all the commercials, and you just read more printed materials. Plus, with one click, you can unfollow all the Internet tags you find invasive.

It is in this scenario that Inbound Marketing becomes a great strategy. This methodology is non-invasive and can be more respectful when trying to impact your audience with your message.

Inbound reaches people who are actually interested in that message, at that moment. It’s not invasive, but it’s helpful. Which significantly increases your chances of conversion.

In terms of costs, Outbound generally requires more investment than Inbound . One survey found that Inbound spends 62% less on each lead generated than traditional marketing.

Other figures have already shown that Inbound conversion rates are exponentially better.

This is because, in Inbound, you are only talking to your audience at the right time.

Another difference between the two strategies is the measurement of results. Inbound can track conversions in real time and if you disagree, you can completely change the message or strategy to reverse the framework. Whereas in Outbound, revising or changing a communication is more complicated.

7 Benefits of Inbound Marketing
Why is Inbound Marketing so important to ensure customer loyalty now?

You may be wondering how Inbound Marketing benefits my business? Well, I'll tell you 7 benefits, out of many, that you will get by implementing this methodology:

1. Companies that implement strategies through blogs with quality and relevant content tend to increase traffic by 55% more than other websites that do not publish blogs.

This shows that strategic content potentially increases the number of users who will, in some way, engage with your brand.

2. About 70% of Internet users click on organic search results instead of paid ads.

These data make it clear that SEO is very important for the correct positioning of a company, product or service on the Internet.

3. The good relationship established with the visitor through Inbound Marketing makes them become a fan of your brand and will recommend you anywhere.

The reason is clear: if they perceive the quality and relevance of what you offer, they will naturally promote your brand, as a matter of trust.

4. Many companies report that approximately 57% of contacts with customers who purchased online came from blogs .

5. Nowadays, being present on social networks is essential. Around 66% of marketing directors believe that blogs are really important for the company.

On the other hand, 83% of managers say that a presence on Facebook is essential.

6. Inbound Marketing allows you to more accurately identify users who are interested in your products and content. In other words, it tells you who your target audience is and how to meet their needs.