Tools for your Lead Scoring strategy

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A prospect does not necessarily have to go through the entire workflow defined for him . He may be clear that he has a problem, that he is looking for a solution and specifically looking for ours, therefore the value of a demo or a consultation is greater since this prospect must be referred to sales immediately.

The assigned values ​​and defined strategies are not definitive. In many cases, it is necessary to assign a value, using common sense and acting accordingly. If necessary, you have nothing forex email list to lose by dialing their phone number and speaking directly with them to qualify that lead and refer it to sales.

Lead scoring will make it easier for you to make decisions about potential clients and will even help you manage a large number of prospects quickly and automatically, segment your leads and take new actions for groups of contacts within a certain range, according to the assigned rating. However, you can make this task easier by using these tools:

Hubspot
Hubspot has Lead Scoring to help its clients score their users

It is a lead capture tool that brings together all the necessary functionalities to do so from a single platform.

As they say: an all-in-one software. The tool is designed to carry out the Inbound Marketing methodology in a simple way.

In this case, the resources you need to use to nurture each lead are reduced the more engagement you identify in a given prospect.

Your goal will then be to get the database to perform different actions to improve their engagement with your brand and bring them closer to your commercial offer.

[Tweet “The more engagement between brand and customer, the higher the score in #LeadScoring”]

Marketo

Marketo Lead Scoring

It is a marketing software that covers everything from inbound marketing strategies to the automation of other processes, without overlooking other aspects such as email campaigns or event organization.

Used properly, it can be very useful to achieve more and better sales with the least amount of effort.

It is very useful in your lead scoring strategy because it analyzes and selects the most suitable potential clients ( lead score ) based on multiple variables: age, sex, economic level, tastes, websites they visit, information they have requested, etc.

NetResults

NetResults Lead Scoring

Founded in 2003, this platform has been chosen for the second time as the first choice for people and marketing professionals who decide to acquire process automation software .

It already has more than 13,000 users on five continents as it offers solutions for executing email marketing campaigns , lead management, lead nurturing, lead scoring, and ROI management, among others.

Scoring your leads allows you to identify customer segments based on the qualities you consider important for purchasing and thus determine the actions you should take for each segment.