SEO ranking factors according to Google

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The most popular use for generative AI in content is to brainstorm new topics (51%), followed by researching headlines/keywords (45%) and writing drafts (45%). (CMI)

Content creation is the most common way B2B marketers are using AI for influencer marketing. (TopRank)

58% of B2B marketers say they are optimistic about the outlook morocco telegram data for AI in B2B marketing. (Sagefrog)

Find Out HoThe inner workings of the Google search algorithm have long been considered one of the great mysteries in digital marketing.

Specific ranking factors, and how they are weighted, can be difficult to nail down due to the complexity, dynamism and sheer volume of attributes evaluated by search engines. Not to mention, Google and other companies tend to keep proprietary details close to the vest.

However, based on information that has been shared publicly, as well as some eye-opening document leaks, search marketers have been able to piece together a fairly complete and up-to-date picture of SEO ranking factors.

At TopRank Marketing, we make it our business to maintain a clear understanding of what matters most when it comes to ranking in SEO, and which aspects should be prioritized by brands aiming to win for competitive terms. Now, we’re making it your business as well.

In their official resource center, Google has a page explaining how results are automatically generated, dividing the process of fetching results into five facets:

Meaning: Google establishes the intent behind your query by leveraging language models that match your search terms to useful content.
Relevance: Content is analyzed to assess whether it contains information that might be relevant to what the user is looking for.