What keywords should accompany each content? You do this after doing a study of Keywords related to your campaign. Of course, at the beginning they are just for guidance and you should be constantly reviewing and adjusting them.
Remember that users are the ones who determine how many searches a word has or not, so if you do the study today and don't update it constantly, you could miss out on great opportunities.
Titles and subtitles
Based on the themes you chose when you started graphic design email list the campaign, it is necessary to define tentative titles for each of the blog entries that are also related to the content offers you have already defined, with your Buyer Persona and with the Buyer's Journey Stage .
This is an excellent exercise that encourages teamwork and, although at first it may seem like too much, it simplifies the work of months of campaigning. After this, you just have to sit down and write.
If you wish, you can include the article outline right away, so that if someone else writes, they will be able to see what you want the article to include, and if you write alone, you can go straight to the research when you start writing certain content.
Delivery and publication dates
These are tentative steps, but they help you organize your time and if you have a Content Marketing team, it helps you distribute the work. Also, when you start working with dates, your body gets programmed and the work starts to flow without so much stress and everyone is clear about what they have to do and when.
Editorial Calendar Platform
As you will see, making an editorial calendar is simple and the benefits it brings you are very large. There are platforms that help you organize yourself without having to make, for example, an Excel document with each of these columns, among them we can comment:
Trello
“ Trello lets you see everything about your project at a glance.” You can upload files from your computer, Google Drive, Dropbox, Box, and OneDrive, receive immediate responses, and more.
Keywords or Keywords
-
- Posts: 507
- Joined: Mon Dec 23, 2024 3:52 am