Targeting Facebook Ads to B2B

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You are not faced with an “either-or” choice. I recommend running each of these campaign types simultaneously. They will complement each other perfectly.

Of course, a lot depends on your Facebook advertising budget . If you don’t plan on investing a lot of money, you may have to limit yourself to one or two campaigns.

The easiest way to measure conversion from Facebook ads is to simply generate saudi arabia rcs data leads or, for example, sign-ups on a landing page. However, you can easily check the effectiveness of other types of campaigns – it is simply a matter of properly configuring Google Analytics attribution models, as well as the conversion window on Facebook itself.

I always recommend evaluating the effectiveness of Facebook ads not only by last click attribution (which will never look good in Google Analytics due to differences in data collection and a number of other issues), but also looking at assisted conversions or first interaction attribution.

Only then will you understand how Facebook ads affect your conversions.

Now let's focus on how to actually reach the right audience.

People who are just starting out with Facebook ads for B2B usually look for the most precise targeting method possible. They assume that they want to reach a narrow group, so they have to adopt such criteria.

This usually ends with the settings in the “Demographics” tab. This is where you can target your ad to people who work in specific professions. “CEO,” “Marketing manager,” “director,” etc.

Is this a good method? My experience shows that it doesn't (and I'll tell you in secret that it doesn't work on LinkedIn either, but that's a topic for another time).