Are there tools to calculate ROI?

[subornaakter20]

The answer to this is yes and no, and we'll explain it to you below. It turns out that when it comes to ROI, we expect to have a tool that allows us to measure the Return on Investment in a practical, quick and concise way, at any time we want, just like we can measure the rest of the metrics through tools such as Google Analytics.

But what happens with ROI measurements healthcare email list is something completely different, since they are different values ​​whose variables are much more unstable.

“There are many tools that claim to calculate your ROI, when in reality they provide you with soft indicators, and if they provide you with hard indicators, they are only those linked to online sales and traceable through cookies, coupons, or affiliate codes.” – Francisco Marco-Serrano.

What does this mean? There are tools on the web that allow us to measure the ROI of our Digital Marketing campaign , but we cannot obtain precise numbers, but rather a basic approximation of the values ​​that the campaign yields.

Some of these tools to measure ROI are :

– Dragon Search Marketing
ROI

This application is one of the first that was active on the market available to users, around 2010. It has been launched and now you can incorporate all the social networks you want into the analysis.

How does it work? It relates the difference between cost (and its variables) and benefits (and its variables).

What are these variables? Cost: initial or launch costs for the Social Media program, training, monitoring and content generation. Benefits: Visibility and traffic, public relations, word-of-mouth and market research.