Do you know when to hire a marketing agency?

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Marketing strategies are essential for any business. Within a business plan, they are responsible for identifying needs and desires when developing a value proposition that stands out from the competition. But what if there is a lack of qualified professionals to do this? When is the right time to hire a marketing agency?

This is a very common question among entrepreneurs and it may be yours too. After all, you need to know how this service works and what results it can add to your business strategy.

That’s exactly what we’re going to answer in this article. Keep reading to find out!

What is a marketing agency?
Marketing agencies are companies that plan, execute and belize number dataset a set of strategies to attract customers. These tactics are based on analysis of scenarios and audience behaviors . Therefore, the main objective of an agency is to bring the maximum return at the lowest possible cost .

Therefore, these are activities that require very specific knowledge to achieve the expected results. It is necessary to know about trends, techniques and methodologies, in addition to having marketing resources and tools.

What types of services can it offer?
Marketing activities are usually divided into several micro-sectors. Generally, agencies opt for one modality, but there are also those that go further and integrate online and offline marketing .

In any case, check out the main services they offer!

Offline marketing
Aimed at potential customers who use means of communication and information outside the internet. Some examples of services of this type are:

printed materials;
advertisements in newspapers and magazines;
personalized gifts;
consultancy for events, fairs, etc.
Online marketing
It focuses on the public that is constantly connected to the network. To this end, agencies provide services such as:

digital media creation;
social media management;
inbound marketing strategies;
placement of paid advertisements, among others.
When to hire a marketing agency?
As we have seen, there are several marketing strategies that can be applied. And the great advantage of having an agency is precisely this. If you are unsure which one is most interesting or where to start, these professionals will do all the assessment your business needs.

In addition, there are other signs that may indicate whether your company needs a marketing agency. For example, results below expectations, doubts about how to conduct a campaign or major challenges in attracting customers. These professionals are experts in this and know what to do.

How to make this choice?
For Philip Kotler, author of the book “Marketing 3.0”, marketing is the “ science and art of exploring, creating and delivering value, satisfying the needs of a target audience ”. Therefore, if there is a lack of qualified professionals, hiring an agency can be a good alternative .

When doing this analysis, it is important to research what services the company offers and whether they meet what your company is looking for. In addition, ask about the results delivered to other companies and the qualifications of the team.

Do you see how important marketing actions are? When done well, they can potentially increase a company’s profits by attracting more customers. Now that you know when to hire a marketing agency, remember to evaluate your results to identify areas that need improvement.