How to Sell a Product with a Good Story

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Contents
The trend of video content marketing involves telling a story . And this often means leaving the product aside. That is, the goal is to find a way to sell product A but I get attention with story B. We have already recognized the importance of visual content and some cases that make good use of its resources.

This is what happens in this Samsung Gear commercial, “Another Me.” It tells the story of a young woman who felt that her destiny was to spend her time alone, misunderstood. Until, on journalist email list the street, she meets a person identical to her. After searching so much on social networks, she finds her twin sister. And they begin to experience everything that had been denied to them.

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The story takes us to a reflective, affectionate, even familiar environment. It takes us as far away from the commercial as possible . Until the end it becomes clear that both use Samsung brand products to communicate . The product appears for a couple of seconds, no more. It is only the vehicle of a message, it is also one more element that manifests this natural identification between two people who did not know each other but who shared tastes, interests and gestures.

Samsung excites us, it makes us think. It raises the possibility that there is someone just like us out there waiting to find us. It shows us a story of frustrations but also of overcoming. It shows us everything, except what it wants to sell. And this is the case until the end.


The brand teaches us how to sell a product by telling a good story. It attempts to be transparent, the product itself is less important than many moments in life. It is the last thing in terms of importance. However, all those important, relevant moments are mediated by a product from the brand . It does its job, it is useful, of good quality. And it is always with you. The objective is achieved. What do you think?

Samsung users identified with it , and a product was offered that told a truly engaging and eye-catching story. In addition, it is a brand that no longer needs to make itself known, but rather to differentiate itself. And its video content marketing strategy aims at this, at generating identification and differentiating itself from the competition.