In this interview he tells us, according to his experience, some strategies to improve visibility on search engines by working on the blog.
Table of Contents
What activities should be carried out to make the philippines business email list blog content known to your audience?
What are your tips for setting up a correct strategy?
Is keyword research for a blog different from that for a website or an e-commerce?
Do you have any advice to give regarding the writing and quality of content?
How to improve the ranking of blog posts that aren't getting the desired results?
Why is it important to have a company blog?
The company blog is a fundamental tool to enter the hearts of visitors: thanks to it, it is possible to make the brand known, create involvement and strengthen the company-customer bond.
The blog, in fact, is the right place to tell the quality of your products (or services), to introduce the prestige of the company and above all to answer consumers' questions.
Regular publication of quality and up-to-date informative articles arouses the interest of readers, instilling confidence in what is being proposed to them. Not only that, articles published in the blog have a high probability of benefiting from good organic positioning, consequently giving visibility to the company and generating more qualified traffic.
Finally, the blog can also be useful for acquiring new contacts and lead generation . In short, as you can see, the advantages of creating and maintaining a company blog are numerous, but it is not enough to write texts and hope that someone will find them: bringing users to the site without enriching it with new content – quality and optimized – on a regular basis are very few!