Potential Clients: You Don't Sell Because You Don't Think Like Them

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Contents
How to Attract Potential Clients

Learn in this article useful tips to attract potential customers and increase your sales significantly.

Those of us who are immersed in the world of digital marketing, SEO and e-commerce often forget that our behaviors, knowledge and digital actions are not the same as those of the group we are targeting: potential customers. Your perspective on them may be wrong, or very limited, if you base your assumptions on your own manufacturing email list behavior, instead of that of the people you are trying to convince.

Fish where there are fish
By now you should know who your ideal client is, your target person. But who are these people? What drives them? What interests do they have? What social networks do they use? What communities are they part of?

It's very important to know the audience you're targeting with your marketing efforts. And the best way to do that is to ask. Ask, don't assume. Don't assume that your potential customers like or are interested in the same things you do. Survey them on your website, or through your mailing list. Call them on the phone. Get informed.

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The more information you have about your target consumer market, the more focused your marketing efforts can be. For example, in the online world, the age of digital buyers is a topic that matters. Millennials are a highly coveted demographic for marketers in virtually every market, and e-commerce is no exception. This is no surprise, as this age group (21-34 years old) has grown up in the digital age.

According to an international study by Nielsen , those who intend to make an online purchase, or have already made one at least once, are overwhelmingly millennials. With almost 53%, compared to 27% of Generation X, this generation clearly dominates the online shopping market.