Multi-channel lead generation includes the following channels:

[subornaakter20]

Here are the types of content that are appropriate for different stages of the buyer's journey :

Awareness (top of funnel) – blog posts, infographics, ebooks
Consideration (Middle of Funnel) – Webinars, White Papers, Blog Posts
Solution (bottom of funnel) - case studies, product demos, customer testimonials, trial offers
4. Train your leads
soc-3607508_1280

An important aspect of lead nurturing email campaigns is informing potential customers about your product/service and building trust in you to increase the chances of them considering your offer.

Your content should provide value , address pain points , and offer solutions. The idea is to create awareness and interest in your leads.

Personalize your lead nurturing content by addressing leads by their name. Another strategy is to target them precisely and include information about their interests, needs, or behavior.

These are the types of informational and educational content you can create when nurturing leads :

Blog
E-books
Frequently asked questions
Email messages
Interactive content
Webinars
Articles
Live demos
Video
Social Media Posts
Infographics
Application examples
Social proof and reviews
No matter what content you create, it should contain a strong and noticeable call to action that clearly states what needs to be done.

5. Consider using multiple channels
Today's consumer is everywhere - from websites business opportunity seekers email list to social media , and emails to offline channels. Gone are the days when marketers could put all their eggs in one basket and focus on one marketing channel and expect it to deliver results.

You need to implement multi-channel lead generation campaigns that capture buyer behavior across multiple channels and deliver targeted, personalized content that drives potential customers to take action.


Email Marketing
Marketing automation
Social Media Marketing
Re-advertisement
Dynamic website content
Mobile Marketing
While your brand should be visible everywhere, especially on social media, you can’t afford to spam people with duplicate content. Your lead nurturing campaign should always track responses and ensure that your sales and marketing teams are aligned.

6. Launch a retargeting campaign
Retarget

A potential customer visits your website, fills out a lead form , and signs up for your email list — now what? Do you wait for that lead to come back? No — you retarget that lead with AdWords or Facebook Ads.

Create remarketing ads to attract leads with a free trial or product demo, provide additional value that will influence their purchasing decision , or even provide them with customer testimonials to convince them that your product/service is worth it.

7. Monitor the reaction
You can create a wide range of content to nurture leads , but how do you know which ones will resonate with your audience and get results?

Here are 5 important metrics to track to evaluate the effectiveness of your lead generation campaign :

Click-Through Rate : This metric measures the percentage of users who click on links in your lead nurturing email. You should aim to keep your CTR in the 2-5 % range.
Conversion Rate : This metric measures the percentage of users who clicked on a link and performed the desired action. Conversion rates should be between 1-3 %.
Time to customer conversion : the time it takes for a lead to become a customer. The ideal time to customer conversion rate should be no more than 18 days .
Cost per Customer : This metric measures the marketing costs required to acquire a new customer .
Unsubscribe Rate : This metric measures how long a business has managed to retain a customer’s interest. For successful lead nurturing , it’s best to keep the unsubscribe rate below 1 %.
You may also like:

7 Ecommerce Lead Generation Tactics in 2025
How to Build and Maintain Brand Loyalty Like a Pro in 2025