Also note that the people you are targeting could get annoyed if they are bombarded with your advertising over and over again. To avoid annoying advertisements, many users now also use an ad blocker. Studies have shown that a target group of people over 40 years of age in particular can quickly become annoyed by this and, as a result, avoid the website in question. For this reason, you should pay close attention to how often you address users and which target group you are addressing.
To help you identify the exact retargeting method that is right for your company, we would like to give you some tips on how to approach customers :
In order to address your customers correctly and uae whatsapp data avoid them being annoyed by the advertising, it is important to be aware of the target group and their interests beforehand. For example, find out about the age of your visitors, but also about their current status within the customer journey. This also includes identifying the interests and potential problems of users based on the data you have collected so far. To find the best retargeting method for your company, you should know the following steps based on the status of your customers:
- Attract attention : When you visit your website, there may be some users who have been on your website for a short period of time but have not yet shown any intention to buy. Branding banners are particularly suitable for encouraging these customers to potentially buy your products, as they make your visitors more familiar with your brand. The increased presence of your company will attract attention. A link to your social media channel or blog can help to build your audience's trust, for example by allowing users to view reviews of your offers.
- Use interest : You can tell whether visitors are already interested in your products by whether they have clicked through the product pages of your shop or stayed on the site for a longer period of time. This also allows you to see which products your potential customer finds particularly interesting and you can use the right banner to increase the likelihood of this particular user clicking and buying.
- Influence purchase decision : If your visitor is already close to making a purchase decision, it is time to influence them with the right measures. These users could, for example, have come to your site via a keyword and have spent more time on similar product pages. Comparing offers also indicates genuine interest. To encourage such a user to make a final purchase, you could use product-specific banners, offer free shipping or a free download. If visitors have already put a purchase in their shopping cart, banners that encourage them to make a final purchase with discounts, special offers or time-dependent offers are useful.
- Address existing customers: Customers who have already bought from your brand are already familiar with the quality of your products and can be particularly well persuaded to buy again with the appropriate banners - provided they were satisfied with your previous offer. At this point, banners with information about follow-up products or useful tips on items already purchased make a lot of sense. This also improves the relationship with your customer. After a few weeks, classic follow-up products can then be advertised.