Funnel Marketing: How to Convert Leads into Customers

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Funnel marketing plays a central role in marketing for companies. After all, it's about addressing customers in the right places and turning them from a prospective customer into a regular customer and buyer. In this article, we'll explain exactly how it works, what funnel marketing is and how you can use it correctly for your company.



What is Funnel Marketing?
As the name suggests, this marketing method deals with the "funnel". The funnel, also called the "sales funnel" or " marketing funnel ", is the process in online marketing by which a prospective customer becomes a customer . The potential customer goes through various touchpoints until they convert at the end of the funnel. The goal of a funnel is to turn an interested user into a valuable customer. At the end of the funnel there is a specific action, for example the final purchase of a product. Funnel marketing is about leading these customers successfully through the funnel so that they really do reach the end of the funnel.

You can actually imagine the funnel as a funnel , with nigeria whatsapp data a large number of interested parties at the top, while the funnel gets narrower towards the bottom. During the purchase process, some of the interested parties may drop out of the funnel. Companies try to minimize this risk by using the right marketing strategies . Interested parties who complete an order become customers and come out of the funnel at the bottom, so to speak. At the end of a funnel, in addition to purchasing a product, there may also be the download of a document or the registration for a newsletter. The marketing funnel basically summarizes all types of funnel.

Funnel types include :

sales funnel
marketing funnel
conversion funnel
lead funnel
email funnel
launch funnel
webinar funnel
book funnel
Optin funnel
survey funnel


Good to know :

If a customer falls out of your funnel, you can win them back or create added value for them and the company in another way. Within a sales process, for example, a customer can be won back through an initial conversation with a sales employee.

However, this is only possible if the customer has already left you their contact details. Apart from that, your potential customer can also initially benefit from informative blog posts and the like if they do not buy from you. This also increases the likelihood that they will return to your funnel at a later date and you will have another chance to persuade them to buy.