Create an amazing lead magnet

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You may have noticed something in the top bar we showed above.

Create an Amazing Lead Magnet

See the text we named above? That's a lead magnet offer. It tells people they'll get something valuable in exchange for signing up.

Lead magnets increase opt-in rates by christian churches email list dangling the proverbial carrot. There are many variations of lead magnets, whether you’re offering a free webinar, tool, ebook, cheat sheet, or something else entirely.

While consumers are used to receiving emails, they often receive too many of them. They are unwilling to sign up for more emails unless they get something in return.

A lead magnet initiates a transaction. It says, “I’ll give you this valuable item in exchange for your permission to sell to you.”

Remember that you need to comply with the GDPR . Hello Bar allows you to do this automatically. Basically, GDPR requires you to get permission from the consumer to send marketing emails, as well as to send a lead magnet. You also need to make your privacy policy available to potential subscribers so that they can read it.

7. Create a compelling offer around your lead magnet to get leads
Your offer is the headline or copy that entices your audience to download your lead magnet. If you don't present your lead magnet in a compelling enough package, people won't bite.

Look at these three sentences:

Free cheat sheet
Get a free cheat sheet
Get Your Free Marathon Readiness Cheat Sheet Now
Which one is more likely to get you to subscribe?

The last option has a number of advantages over the first two:

Unique Verb : "Snag" is a strong verb that implies that you are getting something valuable that other people want.
specificity : We told the reader exactly what he or she would receive.
Urgency : Including the word "now" at the end encourages the reader to act quickly.
We recommend writing at least 20 sentences before you decide which one to use. Play with language and other qualities to find the right way to capture interest and drive conversions.

8. Create email campaigns to your new email list
Drip email campaigns are designed to nurture leads through a sales funnel. This is a series of three or more emails that arrive in your subscribers' inboxes at regular intervals.

Why is this important when you're learning how to build an email list from scratch?

You want your subscribers to be engaged and interested. They will be more likely to open your emails, click on your call to action phrases , and even forward your emails to their friends.

Plus, email marketing isn't everything. An email list isn't much use if your subscribers never make a purchase.

You can use email drip campaigns to guide a subscriber to a product or service. Start by warming them up with information and entertainment, then slowly introduce your offer.

By the end of the drip campaign, your subscribers should have all the information they need to make an informed decision. That's when you give them an extra incentive, like a discount coupon or free shipping offer.

9. Continue to drive traffic to your site to continually generate new leads
Without traffic, your lead generation efforts begin to stagnate. While it’s great to have some content on your site, you also need to take things a few steps further. Let’s look at some of the best ways to attract more traffic so your email list can continually grow.

Use social media to increase website traffic
Social media is one of the best tools for driving traffic to your site. If you are not present on at least one or two social channels, you are seriously behind the times.

Facebook, Instagram, Snapchat, Twitter, LinkedIn and other platforms allow you to connect with new people and grow your audience. Consumers who would never find your site through a Google search may click on a Facebook post.

However, many marketers and business owners use social media incorrectly. They constantly promote their products or services, so even their followers ignore them.

Follow the 80/20 rule. This means that 80 percent of your social media content should be focused on providing value to your audience, such as tips, strategies, or entertainment. Use the remaining 20 percent for promotion.