How to Grow Your Email List

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Now that we've covered the basics of email marketing, it's time to get into some practical tips that you can start implementing into your business .

The first and most important step to starting email marketing is to grow your email list .

Grow your mailing list

Image via Hellobar

By growing your email list, you will attorney email list reach a certain number of subscribers and your email marketing will have an impact on your business.

Here are some of the best ways to start growing your email list today:

Get more organic traffic
The best way to increase the size of your email list is to drive more organic traffic to your site.

The more traffic you get to your site, the more opportunities you have to attract email subscribers.

Additionally, if your site already has significant organic traffic, your email collection efforts will be much more effective than if you have little traffic.

You can attract more organic traffic to your site by improving your SEO.

This usually means creating more content and getting higher quality backlinks to your site.

The more you do this, the higher your site's domain authority will be, which will significantly improve your content ranking.

While organic traffic is great, you need to make sure you're targeting the keywords your audience is searching for.

Using keyword research tools like Ahrefs will help you identify low difficulty keywords that you can use in your content to drive more organic traffic to your site.

By consistently implementing these steps, you will improve your traffic over time, which will exponentially increase the effectiveness of your email collection efforts.

Create Amazing Email Content
A big mistake many companies make when trying to grow their email list is ignoring the content of their emails.

Even if your site attracts millions of visitors every month and you convert some of them to your email list, all that effort will be in vain if you don't retain your subscribers.

To grow, you need to retain your existing subscribers, and you can do this by providing valuable content.

To create great content for your email campaigns, you need to understand the wants and needs of your audience.

Here are some questions to consider when defining your audience and their pain points:

Who is my target subscriber? What are their professions, where do they live, etc.?
What is their biggest problem and how can I create email content that will help solve their biggest problem?
What is the budget size of your average email subscriber?
Here is an example of a customer profile created based on the target audience.

Target audience

Image courtesy of Hellobar

By asking questions like these, you can identify your target audience and ensure your messages are clear and effective.

Additionally, you can use infographics, videos , images, and other interesting content to enhance the content of your emails.

This is a great way to stand out from the dozens of other emails your subscribers receive every day.

Use pop-up windows
A simple and effective way to attract email subscribers is to use pop-ups on your website.

Pop-ups are small windows that appear when a visitor lands on your site and typically contain an offer or a link to sign up for a newsletter.

Pop-ups are extremely effective for growing email lists because they can appear to all visitors to your site.

If your site isn't already using pop-ups, you're missing out on thousands of email subscribers.

Using a popup provider like HelloBar is a great way to maximize the effectiveness of your popups.

You can choose when the pop-up appears, its design, access A/B testing, and more.

This will help you attract visitors to your website and convert them into email subscribers.

To learn more about how you can use pop-ups to convert visitors into customers, check out this interview with HelloBar CEO Ryan Bettencourt here .

Using social media
If you already have a lot of followers on social media, you can easily invite them to subscribe to your newsletter.

How? You can start by developing a landing page that prompts the reader to provide their email address.

After that, you can link the landing page to your social media accounts. You can directly enter the link into your bio on most social media platforms.

We offer discounts and gifts
A very effective way to grow your email contact list is to run prize draws or offer discounts as a reward.

To be eligible to win a prize or receive a discount, the criteria must include signing up for your email newsletter. You can also create loyalty rewards to encourage people to join your email list.

Check out Learning Resources' post about the giveaway, which asks subscribers to provide their email addresses to enter the giveaway.