Personalization in the affairs
The data already points to it. Emails that include the recipient's name in their subject line have higher click rates than emails that don't .
Opting for personalized subject lines is a clear and winning bet that includes many emotional factors that the recipient will appreciate . Among all the messages that one of your subscribers receives throughout the day, you will indonesia whatsapp mobile number stand out by calling him by his name.
2 – Apply a touch of mystery
Touch of mystery in affairs
Curiosity is certainly one of the emotional factors that you can apply to email marketing to increase open rates. It is a natural motivator, but why?
One of the theories behind why humans are driven by curiosity is the fear of uncertainty. Lack of knowledge or understanding makes the user feel anxious and uncomfortable. And alleviating that uncertainty is associated with reward.
Considering that uncertainty induces negative feelings,
3.- Always enhance the feeling of urgency whenever you can
sense of urgency in matters
The feeling of urgency is one of the most used emotional factors. And that is due to its effectiveness. The moment you tell your subscriber that the product they have been interested in is running out of stock, the possibility of them acting immediately and buying it is considerably greater.
As far as these emergency techniques that function as representative emotional factors are concerned, you should know that they have two main branches. That is, two options to adapt them to your strategies:
This is when the user has to make a big bet to get something. It simply suggests that the product in question is running out and it will be difficult to replenish it. And, thanks to increasing its value in the eyes of the user, they will be motivated to buy it.
The deadline or countdown. This is one of the most commonly used scarcity persuasion techniques. You have surely come across more than one email message that precisely shows a countdown to purchase certain products. Or, simply, to end a special offer, as can be seen in the example.
3.- Are emojis among emotional factors?
Emojis in Subjects