What is email marketing using CRM? Introducing the method and examples of its use

[subornaakter20]

2024-09-24(Updated: 2024-09-24 )
Email MarketingEmail Delivery Basics


Recently, email marketing using CRM has become more common. In this article, we will explain in detail how to conduct effective email marketing for customers based on CRM.

We will also introduce examples of companies healthtrax corporate email list that have been successful by using CRM, as well as how to choose the right CRM for email marketing, so please use this as a reference when implementing it.



Table of Contents [Hide]

1. What is CRM?
2. How to do email marketing using CRM
2.1.Registering and managing customer information
2.2. Data analysis of customer behavior and attribute information
2.3. Automating follow-up email and step email delivery
3. Examples of using CRM in email marketing
3.1. Use Case 1: Proactive follow-up with existing customers
3.2. Use Case 2: Follow-up emails for each purchased product
3.3. Use Case 3: Gift emails such as coupon distribution
4. Four points to consider when choosing a CRM for email marketing
4.1. High email delivery rate
4.2.Can it be linked to other systems?
4.3. Cloud or on-premise?
4.4.Security Measures
5. Summary
What is CRM?


CRM (Customer Relationship Management) refers to strategies and methods that companies use to manage and strengthen their relationships with their customers. It can also refer to tools that allow for the integrated management of customer information, such as customer names, addresses, email addresses, and product purchase history and service usage history. CRMs usually include an email delivery system, making it easy to use customer data for email marketing.







How to use CRM for email marketing
CRM, which is used as a customer management system, is also effective for email marketing. Here, we will explain in detail how to use CRM for email marketing in three steps.



Registering and managing customer information
Accurate registration of customer information is key to implementing CRM. Specifically, based on information from sales representatives, not only the customer's company name, name, and department, but also their age group and purchase history are stored in a database. In order to send effective emails, it is important to collect a wide range of information that will be useful for analysis.