Why email newsletters are useful for sales

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What are the reasons why email newsletters are useful for sales activities?
Here are two reasons.



Email is the most common means of communication in business.


Email has long been one of the most important means of communication.

Even today, when chat tools such as Slack investor leads and Chatwork are becoming more and more popular, email remains indispensable for new sales and maintaining customer contact.

Furthermore, due to the impact of the COVID-19 pandemic, the number of face-to-face meetings has decreased, and the opportunities to exchange business cards have also decreased. In many cases, you may not know the department or phone number of the person you are meeting online with, but you know their email address.

According to one survey, email is the most popular method of work communication, accounting for 98.69% of all communication methods .

Additionally, 99.47% of people at work check their email at least once a day.

Many people may feel that they have fewer opportunities to check email in their personal lives, but in the business world, email is an indispensable and major tool.

Such email sales can also be an opportunity to generate a lot of business.

Reference: Japan Business Email Association "Business Email Survey



Efficiently build trusting relationships with potential customers
Are you making effective use of your customer list for exhibitions, seminars, and daily sales activities?

Even after making several phone calls, you may not get a response from your customers, so you may stop following up and your dormant list may grow.

Products sold through B2B tend to have a relatively long lead time to purchase because they have a high unit price, involve many people, and require internal approval and authorization.

If you are unable to make contact with your customers due to a long lead time, even if they enter the consideration phase again a few months later, your offer will not be on the table, resulting in a missed opportunity.

Email newsletters are essential to prevent this loss of opportunity.
By using email newsletters, salespeople can make effective use of the lead lists they have accumulated.

By sending email newsletters over the long term , you can efficiently build a relationship of trust with potential customers . Also, by continuing to maintain contact, you can make it easier for customers to remember you when they want to consider your product in detail .

Furthermore, while phone follow-up requires a lot of time and effort, with email newsletters, once you have thought out the email text, you can approach many customers at once, allowing you to carry out sales activities more efficiently .