Social media sales promotion helps increase reach, generate more business transactions and improve customer relationships.
The key to boosting a company's conversions on these platforms is to accurately define how to promote sales through strategies that generate interest and motivate users to make a purchase.
Companies need an online presence to be visible to their target audience, and social media is the best place to achieve this. If you want to know how to carry out a sales promotion on these digital platforms, continue reading and discover:
What is social media sales promotion?
How to run a social media promotion in 3 steps?
How to boost sales through social media?
What is social media sales promotion?
Social media sales promotion refers australia email address list to the use of platforms such as Facebook, Instagram, Twitter, WhatsApp, among others, to promote products, services or events with the aim of increasing conversions .
To achieve this, companies develop strategies such as:
publish engaging and/or useful content;
offer exclusive discounts;
conduct contests or sweepstakes;
interact with followers by asking them to take action (follow the page, share, tag, mention, etc.).
Social media sales promotion can be very effective due to its wide reach. Additionally, most platforms allow businesses to segment audiences and interact with potential customers .
Discover what consumer segments are and what they are used for .
How to run a promotion on social media
More than 58% of the world's population uses social media. In addition, with the advancement of technology, customer purchasing behavior is concentrated in the digital realm.
Therefore, carrying out a sales promotion on social media can be a very effective strategy. For it to work, several factors need to be considered:
the objectives that the company wishes to achieve;