How do brands use Periscope?

[sumaiyakhatun26]

Periscope lets you broadcast live video. It would take ten years to watch all the videos published in one day. According to Salesforce, the app already has 10 million users. How can you use this potential in marketing? How does Periscope work ? Similar to Snapchat, content published on Periscope disappears after 24 hours. However, we can replay it multiple times during that time. If we didn't catch the live broadcast, we have to replay it. The power of Periscope is real-time interactions.

Viewers can enter comments or give us a heart symbolizing a like - just like on Instagram. Thanks to this, broadcasters receive immediate feedback and can respond to viewer expectations. How to use Periscope in marketing Marketers are eager to use Periscope, even though it's only been around for a few months. In such a short time, it has been possible to identify several formats that are particularly popular with users. Here are some of them, along with examples.

"Behind the scenes" materials People love to watch how something is done or how it works from the backstage. That's why documentaries about seemingly boring places like a bottle cap factory are so popular. After all, who really knows how they're made? "Behind the scenes" is probably the most common type of brand content on Periscope. For example, Turkish Airlines broadcast one of its flights - the first of its kind in history. Viewers could watch the flight preparations, crew quarters, the pilots' cabin asia rcs data and the pilots themselves at work. Periscope was launched in March this year, and already in May, Radio Zet used it (and another app with similar functions: Meerkat) to show the newsroom in action. Thanks to this, viewers could see how the presidential election materials were made. We didn't just watch the journalists at work - they also gave short interviews.

Event broadcasts and events dedicated to Periscope very quickly began to be used to broadcast events. Red Bull - a brand that doesn't shy away from novelties - already in March, i.e. shortly after the app's debut, used it to broadcast concerts from the Red Bull Guest House, an exclusive event in Miami Beach. Since then, the brand has been using the channel in this way, showing events it organizes all over the world. In turn, football clubs broadcast training sessions or presentations of new kits on their official accounts.

This is how English clubs Barnsley FC or Reading operate. A step further, these are special events that can only be watched using Periscope. Spotify broadcasts mini-concerts of guests in its studio in this way, such as Little Mix or Villagers. Interviews