These are queries corresponding to a search intent of the simple Know type, as Google calls them.
In these cases, Google may present a snippet of the page as a featured result.
HTML5 Semantic Markup
Some featured snippet formats benefit from certain semantic markup, such as ordered and unordered lists or tables.
For example, ingredient lists for a recipe, rankings and classifications, enumerations, or steps to carry out a task.
Structured data markup
Applying structured data markup of certain types from schema.org also helps Google select our content as a featured result.
Although they are not essential to get a featured snippet as we indicated in the previous point, it is easier for Google to interpret the orientation of a given content to distinguish between recipes (Recipe), steps to perform a task (HowTo), frequently asked questions (FAQPage), etc.
Visibility of the featured result
Visibility of featured snippets, especially when presented on mobile devices, occupies almost 100% of the above-the-fold of the results page.
Since the featured snippet often comes from some of the top results on Google, you could say that the reward is twofold.
CTR of featured results
Despite its high visibility, there is debate regarding CTR and, ultimately, the actual traffic obtained from a featured result.
At Human Level we see outstanding results with more than 80% CTR in Google Search Console.
However, when the highlighted result briefly presents the data requested by the user, the user no longer has any reason to visit the website, in which case the CTR decreases significantly.
Results by voice
Featured results and voice results maintain a certain correspon philippines phone code dence because when a direct answer is possible, the voice assistant usually uses the featured snippet to obtain it.
Getting a featured snippet, then, becomes a way to be the only result returned for a voice search.
Google encourages direct response in order to keep the user confined within the search engine's own pages.
This, in any case, is only relative and depends more on whether the information provided by the featured snippet is all the user needs or not.
Which content formats are most likely to get a featured snippet?
Clearly, informational content formats, as these types of searches are the most likely for Google to present a featured snippet.
Within informational content, at Human Level we have found that the following content formats work very well:
Frequently Asked Questions .
Tutorials.
Recipes.
Glossaries of terms.
Video tutorials.
Rankings and lists: the 10 most beautiful cities to live in, the 100 best traditional Spanish recipes...