How do you go from being a visible company employee to becoming a corporate influencer? Is that even possible without an official appointment? - How to start corporate influencer programs, what to consider and how to successfully involve employees: This is what we often talk about here at PR-Doktor . However, this article is primarily aimed directly at individual employees, managers and employees from all other company levels. It is about decision criteria and pitfalls as well as the right questions to ask when starting professional personal branding .
Table of contents
Have you perhaps already become a corporate influencer?
Consciously design – create security
Questions that every (aspiring) corporate influencer should ask themselves:
Does the company already have a corporate influencer program?
Do I know the social media guidelines?
Where do I want to go with my professionally oriented personal brand?
Do I need a permit to get started?
Do I know what I am allowed to do from a legal point of view – and where I have to be careful?
Who can I contact if something happens?
Can I start a corporate influencer program myself?
Who can I take as an example?
Many companies already have one: a corporate influencer bank data program. In some companies, decision-makers still don't want to know anything about it for a variety of reasons, or are only just beginning to approach the topic. But employees are often much more advanced than the official communications departments and are already very active on social networks with professional topics. But how do you go from being a visible company employee to a corporate influencer? Is that even possible without an official appointment from the employer? And what should you consider before making yourself visible for company topics on your own initiative?
Have you perhaps already become a corporate influencer?
There is no truly uniform terminology yet. In some companies, those who officially participate in a program are called "brand ambassadors." Other people use the term "corporate influencer" even when there are only a few visible figures from the company; or when many employees are visible but neither participate in a program nor have launched their own initiative. Other terms such as "brand ambassadors," the English translation of "brand ambassador," are also sometimes used. I have also heard a few other terms. The key is that it suits those involved and that everyone agrees on what is meant.