What's wrong with them?

[sumaiyakhatun26]

AJ: You often point out Polish marketers on your blog.

JK: It's not a matter of scoring, but rather patiently explaining sometimes complicated processes. It's often difficult to explain them in simple language and without using professional jargon. The field of marketing seems simple to many. When it comes to marketers, it all depends on what is expected of them. There are four models here. In the first, nothing is expected. Someone gets a job based on connections, family or some unspecified benefit.

AJ: On your blog, you call such people – or rather such people, because they are greece rcs data usually ladies – “market women”.

JK: Yes. Coming back: marketing departments, due to their often blurred, unclear competences, are often populated by a wide variety of people. There is sometimes a common myth that a marketing specialist is a guy for everything. Preferably for what others don't want to do. In the second model, you look for an executor of the boss's or owner's orders. If they know and understand marketing processes, that's half the battle, you can learn a lot then. In the third, the boss or owner has a common understanding of marketing (e.g. as a luxury, manipulation or scam), but wants to hire someone who knows marketing - here either there will be friction or someone will give in (usually an employee). That is why the awareness of company owners or boards is so important, and it is for them that I wrote "The Art of Marketology". In the fourth model, the competences are clear and people are hired with this in mind, e.g. a social media manager or a brand manager. I explain this in the concept of "marketing sergeants".

AJ: Let's wish all Polish (and not only) companies to fully consciously employ only the people you mentioned at the end. Thank you for the interview.