Checking technical aspects

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filling in the robots.txt file for search robots (the instructions are provided by the search engine);

creating a site map, indicating its structure in the sitemap.xml file;

generating a URL address that will be easy to remember and understand for users;

technical control – eliminating errors in the code that may lead to incorrect operation of the site, searching for incorrect links, etc.;

checking the resource's adaptability for mobile school principals email list devices and various browsers.

Internal website optimization:

mandatory use of headings and subheadings, proper structuring;

creating meta tags. These short descriptions are needed so that both users and the search engine itself can understand what exactly is contained on the page;

When using images, it is necessary to fill in the Alt and Title tags;

use of hyperlinks and short URLs (page addresses).

Collect competitors' website URLs

Improving content quality:

work with Yandex Wordstat services to assemble the semantic core of the site, Google Key Collector – to determine keywords;

uniqueness of published materials;

use of keywords of varying frequency;

control of the site content's compliance with the required keywords.

External website optimization:

the use of SERM (Search Engine Reputation Management) tools, that is, reputation management in search engines, which helps to show users only positive responses;

adding links to the site on relevant and reliable resources;

posting links to different sources;

refusal to publish links on resources with a low rating;

minimal use of identical keys in different anchors.


Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
How Zero-click and On SERP SEO Work
Sometimes it happens that financial investments and long months of waiting for results do not pay off. Many of those who have promoted their site to the first page of search are faced with the fact that the number of its visitors does not increase. The sorcerer, who is at the very top of the search results and attracts all the traffic, is to blame.

To solve such a problem, you need to take the zero position yourself and get ahead of your competitors.

It is common to see the following result from a user's query: