Outbound marketing is often tied to more traditional marketing approaches, such as:
Direct mail
Events
Billboards
Cold calling
The newspapers
Radio
TV
Outbound marketing techniques can be used with current technologies such as pay-per-click advertising and unsolicited emails.
Consumers often don't even know the product being advertised exists and haven't been russian phone number example actively looking for it. They may be distracted from whatever they're doing, such as watching TV or browsing a website, and see an advertisement that attempts to persuade them to buy a certain item.
Outbound Marketing Example:
A person driving on the highway sees an advertisement for a furniture store and briefly thinks about buying a new sofa. However, this idea remains something to consider later.
Shortly afterward, while watching the local news, they saw an advertisement for the same furniture store. They thought about purchasing a sofa once again, but they let it slip when the news came back on.
Three months later, they check their mailbox and discover an attractive coupon for a furniture store. As luck would have it, they recently received a bonus at work. They finally decide to buy the desired sofa.
Even though none of the ads mentioned a couch, and they didn't necessarily need to buy one right away, ads kept popping up in their lives, leading them to shift their focus to a need that hadn't been their top priority from the beginning.
Benefits of outbound marketing
There are some advantages of outbound marketing that should not be ignored.
Outbound Marketing:
✓ Increase awareness of your business. Connect with people who were previously unaware of your offerings and services.
✓ It can generate quick returns. People who are curious about your offerings and services are willing to take action to run the ads and make a purchase.
✓ It is something that customers are used to. They are aware that there will be advertisements in the Sunday newspaper and on television, so they have a stronger faith in these advertisements compared to those delivered through modern technological processes.
Outbound Marketing Challenges
Implementing outbound marketing can be challenging. Some of the drawbacks of using this approach are listed below.
✓ Outbound marketing is quite broad-based and it's not easy to make it interesting and relevant to everyone.
✓ It’s easy for customers to ignore outbound marketing. Many people mute their TV when commercials come on or dismiss their junk posts immediately.
✓ Establishing the success rate is complicated. It is difficult to measure the results of some outbound marketing initiatives, such as billboards.
✓ Outbound marketing is expensive. The costs of attending trade shows, paying for billboards, and renting space on billboards are considerable.
Generally, outbound marketing involves broadcasting a message to a large number of people, while inbound marketing takes a more focused approach.
Some of your target customers are likely to respond to your outbound marketing strategies, however, this often comes at a high price.
Instead of loudly promoting your product in a scattered manner without much evidence of a potential return on investment, creating engaging content to attract your ideal potential customers is a better approach.