The Lead Nurturing Process Simply Explained

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Before you set up marketing automation workflows, you should know what they are all about. Let's start from the beginning.

Inbound marketing describes a form of marketing that, in contrast to cold calling, is designed to win customers by having them come across a company on their own and be convinced by it. There are a countless number of methods and features that support this process. MarTech plays the main role here: technology solutions that can be used for a variety of marketing purposes.

Content creation usually comes first and is gambling data iran supplemented by CTAs (calls to action), landing pages or forms that a visitor fills out when downloading an offer. All of these parts need to be put together and the "nurturing process" needs to be automated.

See also: Marketing Automation (Definition and More)

This is where workflows come into play. Workflows simply refer to the organization of work processes in a company. Tasks to be completed are broken down into parts, described precisely and their processes defined. The result is a sequence of operations to which either executing persons or - as in our case - automated mechanisms are assigned.

In inbound marketing, workflows are set up with the aim of guiding people through the inbound marketing funnel, i.e. converting them from lead to customer using relevant content, so-called lead nurturing workflows. This is usually done via email. Old school, you think? On the contrary! Read this article .