What is a bot on social media? Answering this question is essential in an increasingly connected and dynamic world, always waiting for immediate answers and effective solutions.
To give you an idea, research by Statista highlights that the chatbot market will reach 1.25 billion dollars by 2025. Therefore, it is natural for entrepreneurs to wonder how to take advantage of this technology in different communication channels.
Incidentally, Zendesk's CX Trends 2023 highlights that, due to the rapid advance of AI, both customers and companies expect chatbots to be able to handle complex requests and anticipate user needs.
As you can see, a bot on social philippine phone number search networks plays a crucial role in the success of a company and, above all, in improving the user experience. In this post you will discover:
What is a bot on social media?
Why is it important to have a bot on social media?
What is a bot used for on social media?
Examples of bots on social networks
6 types of chatbots on social networks
Shall we begin?
What is a bot on social media?
A social media bot is a conversational solution powered by artificial intelligence. Its goal is to conduct a conversation in natural, human-like language via audio or text. Organizations often use chatbots to save time and money, as well as free up support agents to handle more complex requests.
Why is it important to have a bot on social media?
It's important to have a bot on social media because people already use them. This conversational technology also allows for quick responses, easier shopping, and reduced customer service costs.
1. 24-hour customer service
A social media bot provides automated responses to common user queries and issues. Plus, they can be active 24 hours a day, allowing businesses to provide solutions and assistance at any time.
This is important for businesses with a global presence, which have users in different time zones. In fact, 46% of consumers expect bots to provide an immediate response to their query.