Building blocks and responsive design for relevant email marketing
Marketers are always faced with the challenge of adapting the content of their mailings to the needs and interests of the readers. Newsletters are often read on the go and therefore need to be tailored to the reader's specific situation.Responsive mail design and agile email marketing provide a solution here. Mailings can be optimized and adapted in real time.
Smartphone and tablet - responsive design and auto-optimization
According to a study by Ascend2, creating relevant content is the nigeria phone number data top priority for 80 percent of marketing managers. At the same time, this is precisely what is a major challenge for the majority.
The difficulty lies in reaching the reader with your messages. As mobility is constantly increasing and many readers access their emails via smartphones, notebooks and tablets, the content must be adapted to the reader's specific situation - otherwise newsletters quickly get lost in the inbox or end up straight in the trash. But the newsletter must not only be adapted to the recipient's needs in terms of content, but also technically. Increasing mobility requires that the email also reaches the recipient in a visually appealing way on the various mobile devices.
Responsive Design for Success
Responsive email design is the solution here. With the help of media queries, the content of the mailing adapts to the screens of the various devices and is therefore easy to read. For example, a multi-column mailing is only displayed in one column on the small display of a smartphone. In addition, a link is displayed with a thumb-sized button that the mobile reader can click more easily. Adaptation to mobile devices is extremely important because it leaves a professional impression on the reader and shows that the sender is up to date with the latest technology.
use of dynamic content
Another difficulty is gaining the recipient's full attention. Therefore, adapt your newsletter in real time to arouse the recipient's interest and create relevance. This can be done using so-called mobile mailings, which use dynamic content in the background. The real-time content is updated every time the email is opened. Agile mailings use countdowns to inform the recipient, for example, how many products are still available or how long a sales or discount campaign will last.
Agile email marketing and responsive design provide the reader with current content that is adapted to the situation and the device. The relevance for the recipient and the chance of a better response increase.