Check in with Them Near Their Contract Expiration

[rifat28dddd]

We’ve spoken with similar customers who expressed some struggles with [X]. Does that resonate with you? If so, I’d love to hop on a call and reconnect.

Best,

[Your name]
Why this works: This email reopens a communication path with a prospect that was a strong fit for your product. Referencing pain points that current customers have expressed to you after switching from a competitor can also help them feel like you understand their struggles (when done tastefully).

If there’s even the slightest chance they’re not satisfied with what they got from your competitor, it also reopens a sales conversation down the line.

15.
Do you know the contract length your competitors offer? Your prospect may have told you back when they let you know they had a different solution. If not, it’s worth doing some market research to find out.

Contracts and billing cycles often last a quarter albania telegram data or a year, so use that period as your trigger to reach out to your lost prospect. You don’t need to mention your competitor or their contract—just ask questions to get a feel for their position compared to your last conversation.

Example:

Hey [first name],

It’s been [number of months] since we last spoke. How’s everything going with [the problem they discussed with you]? Any gaps you’re looking to fill?

If so, I’d be happy to jump on a short call with you over the next week.

Best,

[Your name]
Why this works: Just like in the previous example, dissatisfaction with their current solution might spark a reply to this email. If they think there’s a chance to invest their budget into a better option, they’ll take it.