Since it began broadcasting, Blick TV has not disappointed. The presenters, who are based on local TV channels and not on the big news providers, are refreshingly good, and the topics are exclusive when they correspond to Blick TV and not to the news of the big channels. So it is not surprising when you hear from Jonas Projer that formats like Flavia Schlittler's People News are very well received ( persoenlich.com reported ). Only Blick TV can devote so much time to topics such as the death of real estate entrepreneur Walter Beller. This is an important clue about the topic: Blick TV has to score points where other channels turn down. Blick TV is tabloid news because Blick is tabloid news.
A "hijacking" of the station could lead to no man's land. The france rcs data tabloid audience no longer feels addressed and the traditional news audience has been well catered for for years. Long political talks are hardly suitable for mobile zappers. And the very latest Net Metrix figures show: The smartphone is the most used device for surfing the Internet in Switzerland with 5.4 million users. In 1999, with 3.4 million users, it was in third place behind desktops and laptops. The smartphone is really not suitable for long formats and talks.
The future of Blick TV lies in finding the right audience. On the website of the advertising sales company Admeira, the English technical terms are flying around our ears and are a science in themselves. This advertising science must be the basis for financing a complex format.